13 novembre 2018 - Séance du matin

Sur invitation, sessions ouvertes uniquement aux membres et partenaires de SwitchMed

Voir détails

Day 1
13 Nov 2018
Day 2
14 Nov 2018
Day 3
15 Nov 2018


Welcoming notes

Notes de bienvenue des gouvernements d'Espagne et de Catalogne Notes de bienvenue des gouvernements d'Espagne et de Catalogne
Marta Subirà i Roca

Mots de bienvenue et panel de discussion

High-level panel discussion with the SwitchMed partners.

  • Tatjana Hema, MAP Deputy Coordinator. Officer in Charge, UN Environment Mediterranean Action Plan
  • Almotaz Abadi, Managing Director of the Environment and Water Division, Union for the Mediterranean Secretariat (UFM)
  • Elisa Tonda, Head of Consumption and Production Unit, Resources and Market Branch, Economy Division, UN Environment
  • Stephan Sicars, Director of the Department of Environment at the United Nations Industrial Development Organization (UNIDO)
  • Maciej Popowski, Deputy Director General in the Directorate General for Neighbourhood and Enlargement Negotiations, European Commission
Tatjana Hema
Almotaz Abadi
Stephan Sicars
Elisa Tonda
Maciej Popowski

Inauguration de l’exposition

An exhibition on the Circular Economy in the Mediterranean region showcasing impactful stories from the SwitchMed programme. The exhibition will begin on 14th November and will last open to the public for one month at the Sant Pau Art Nouveau site.

    Remarks by Maciej Popowski, Deputy Director General of the Directorate General for Neighbourhood and Enlargement Negotiations at the European Commission, and insights from SwitchMed change-makers:
  • Lina Al Kurdi, Founder, LE Energies
  • Hossam Allam, Regional Programme Manager, Center for Environment and Development for the Arab Region and Europe (CEDARE)
  • Chadi Faraj, Founder, Bus Map Project
  • Samy Awad, Chairman, Alexandria Company for Industrial Packages
Chadi Faraj
Samy Awad
Lina Murad Al-Kurdi
Hossam Allam
Maciej Popowski

Cocktail dînatoire

Informal cocktail to celebrate the launch of the exhibition.

Enregistrement des nouveaux participants

MED TEST II Bazaar de l’innovation


  • Nick Spicer, Reporter and News Presenter
  • Amy Serafin is an editor in chief and journalist
Introduction on MED TEST II by:
  • Roberta De Palma, Chief Technical Adviser, Industrial Resource Efficiency Unit, Department of Environment at the United Nations Industrial Development Organization
      • AMA, Morocco
      • Afrique Cables, Morocco
      • PIF, Morocco
      • Cochepa, Morocco
      • NewAmico, Tunisia
      • NOEL, Tunisia
      • MAKLADA, Tunisia
      • SAIF, Tunisia
      • ABCO, Tunisia
      • Boukellal Algeria
      • Gipates
      • Farm Frits, Egypt
      • BARIQ, Egypt
      • ABCO group Egypt
      • Kafrit, Israel
      • Farm Dairy, Jordan
      • Jordan Valley, Jordan
      • Siniora, Palestine
      • Al Hijaz, Palestine
      • Malco, Lebanon
      • Skaff Dairy, Lebanon
    Nick Spicer
    Amy Serafin
    Roberta de Palma

    Pause café

    Promouvoir l’Efficacité des Ressources et la Production Propre à grande échelle

    "How adoption of Resource Efficient and Cleaner Production (RECP) can transform the economic and environmental outlook of the whole manufacturing sector and which leverages can boost scaling up of RECP in South Mediterranean countries - panel discussion with experts and representatives from public and private sectors".


      Vladimir Dobes, TEST Senior Advisor at UNIDO

    Presentation by:

      David Assaf, Head of the Environment Division, Ministry of Economy and Industry, Israel

    • Abdelkader Fergui, General Manager, National Center for Cleaner Production Technologies, Algeria
    • Miroslav Maly, Associate Director, Green Economy Financing Facilities Energy Efficiency and Climate Change Team, European Bank for Reconstruction and Development (EBRD)
    • Mark Goedkoop, Founder of PRé, The Netherlands
    • Seloua Amaziane, Director, Partnership, Communication, and Cooperation Division, Delegated Ministry of Environment, Morocco
    • Giovanna Ceglie, UNIDO Representative and Director Regional office MENA
    • Samy Awad, General Manager, ABCO Group Egypt

    Networking Lunch & Marketplace

    Un cadre politique pour l’Economie Circulaire: tendances et expériences en Europe et Méditerranée du Sud

    Panel discussion with policymakers from the region and Europe, technical experts and EU representatives. What are the latest policy developments and prospects on Circular Economy Policies? Sharing best practices from the Northern and Southern Mediterranean countries on how to develop an enabling policy environment for the Circular Economy.


      Magali Outters, Team Leader, SwitchMed Policy at the Regional Activity Centre for Sustainable Consumption and Production (SCP/RAC)

    • Maria Rincon-Lievana, Policy Officer, DG Environment, Unit Sustainable Production, Products & Consumption, European Commission
    • Giorgos Kremlis, Honorary Director DG Environment, European Commission
    • Nathalie Boyer, Director OREE and Ambassador of Circular Economy to the Ministry of Ecological Transition, France
    • Mohamad Afaneh, Director of Policy & Development, Ministry of Environment, Jordan
    • Nabil Hamdi, Programme Director, Ministry of Environment and Sustainable Development, Tunisia
    • Hossam Allam, Regional Programme Manager, Center for Environment and Development for the Arab Region and Europe (CEDARE)
    Nathalie Boyer
    George Kremlis

    Pause rafraîchissement

    Débats sectoriels sur les politiques de promotion l’économie circulaire

    Parallel sessions. Get insights from SwitchMed on-the-ground experience and deep dive into sectoral policy discussions to accelerate the switch to a Circular Economy. Participants are invited to choose among one of the following sessions:  
    • Policies for sustainable consumption: the Mediterranean experience - Auditorium Pau Gil
    • Elisa Tonda, Head of Consumption and Production Unit, Resources and Market Branch, Economy Division, UN Environment
    • Luc Reuter, SwitchMed National Policy Coordinator, United Nations Environment Programme (UN Environment)
    • Hossam Allam & Ghada Moghny, Center for Environment and Development for the Arab Region and Europe (CEDARE)
    • Ohad Carny, Ministry of Environmental Protection of Israel
    • Adi Ashkenazi, Environmental Authority, Tel Aviv-Yafo Municipality
    • Mohamad Afana, Ministry of Environment, Jordan
    • Zaghloul Samhan, Environment Quality Authority, Palestine
    • Mamoun Ghallab, Zero Zbel, Morocco
    • Enabling Circular Economy Opportunities in the Agro-food sector - Auditorium Francesc Cambó
    • Yara Saab, Project Manager, Regional Activity Centre for Sustainable Consumption and Production (SCP/RAC)
    • Rani Azzi, Vineyard Manager, Assistant Technical Director, Chateau Kefraya winery, Lebanon
    • Hammou Boussada, General Manager, Rima Dates, Algeria
    • Sammy Kayed, Development Manager, Nature Conservation Center, American University of Beirut (AUB)
    • Fatima Zahra, General Manager, Biodôme du Maroc
    • Enabling Instruments to create Circular Economy Opportunities in the Tourism sector - 2nd Floor/ Room 3-4
    • Lucille Guiheneuf, Communication Manager, Regional Activity Centre for Sustainable Consumption and Production (SCP/RAC)
    • Annette Harzbecher, Green Economy Consultant
    • Aymen Louhichi, Co-founder of Tunisia Ecotourism
    • Skander Zeribi, Founder and General Manager of Dar Zaghouane
    • Robert Hamwey, Senior Economic Affairs Officer at UNCTAD
    • Noor Esoh, Solid Waste Management Expert, Jordan
    • Imad Al-Baba, Environment Quality Authority Palestine
    • Nabil Hamdi, Programme Director, Ministry of Environment and Sustainable Development, Tunisia
    • Enabling Policy Instruments to address Circular Economy Opportunities in the Textile Value Chains - Floor -1/ Room 1-2
    • Magali Outters, Team Leader, SwitchMed Policy at the Regional Activity Centre for Sustainable Consumption and Production (SCP/RAC)
    • Noelia Montero, Expert in sustainable and circular fashion (representing the SwitchMed pilot project)
    • Monica Melero Rejas, Founder & CEO Moves to Slow Fashion, Member of the board of directors of Sustainable Fashion Barcelona Association
    • Hussam Hanouni, CTO and Co-founder, FabricAID
    • Faiza Hajji, Association du Docteur Fatiha, Morocco
    • Enabling instruments to implement safe alternatives to toxic chemicals - Floor 1 / Room 3
    • Kimberley de Miguel, Project Manager, Regional Activity Centre for Sustainable Consumption and Production (SCP/RAC)
    • Roland Weber, Environmental Consultant, POPs international expert, main author of the SwitchMed publication on alternatives to toxic chemicals in the Mediterranean Region
    • Arianna Gamba, Procurement Policy and Projects Officer, Health Care Without Harm (HCWH)
    • Semia Gharbi, AEEFG, Hub regional IPEN-MENA/ North Africa – Professor, Environmentalist and Consultant, Tunisia

    Switchers Pecha Kucha

    Impressive stories of eco and social innovations driving the shift to circular economy in the Mediterranean region.


    • Daniel Hires, Project Manager, Regional Activity Centre for Sustainable Consumption and Production (SCP/RAC)

    • Amel Ould Amer, Optima decision, Algeria
    • Aminah Abu Hamdeh, Healthy Green Gold, Jordan
    • Khaoula Remmal, ENRD Engrais Bio, Morocco
    • Mohamed Makki Maalej, M2M SA, Tunisia
    • Nadav Leshem, Founder, Toyswap, Israel
    • Nadia Egefan, Treating-Waste-by-Waste, Palestine
    • Samy Mohamed, Go Bike, Egypt
    • Wissam Mansour, Lili’s Farm, Lebanon
    Daniel Hires

    L’entrepreneuriat vert et l’innovation écologique communautaire : une approche novatrice vers l’économie circulaire. Le programme de soutien aux Switchers par SCP/RAC

    Panel discussion. How to promote Green Entrepreneurship and Grassroots Ecological Innovation? Experiences and lessons learnt from SwitchMed in the Mediterranean region.


    • Giorgio Mosangini, Team Leader, SwitchMed Green Entrepreneurship & Civil Society at the SCP/RAC

    • Ali Abo Sena, Director of Egypt National Cleaner Production Centre, Egypt
    • Maya Karkour, Environmental Consultant, Eco Consulting, Lebanon
    • Yassine Ben Menadi, Founder, Bio-intrants Techonologie
    • Tracy El Achkar, Project Manager, Diane Foundation
    Tracy El Achkar
    Ben Menadi Yassine
    Giorgio Mosangini

    Pause café

    Accélérer l’Innovation écologique et sociale dans la région Méditerranéenne

    Parallel sessions. Get insights from SwitchMed on-the ground experience and join the debate on how to accelerate eco and social innovation in the Mediterranean region. Participants are invited to choose among one of the following sessions:  
    • Innovative financial instruments for green entrepreneurs in MENA - Auditorium Francesc Cambó
    The session’s goals are to share the main findings of SwitchMed related to the finance challenges faced by Green Entrepreneurs, provide an open space to discuss, collect feedbacks and facilitate peer learning among the involved actors.
    • Alessandra Sensi, Head of Sector Environment and Blue Economy Water and Environment Division UfM
    • Claudia Pani, Project Manager, SCP/RAC
    • Daniel Sorrosal, Policy and Advocacy Manager, FEBEA
    • Hala Mujalli, Finance Expert, Jordan
    • Michelle Mouracade, Country Director for Lebanon, Alfanar
    • Gian-Luca Gasparini, Project Manager, SEFEA CONSULTING
    • Najib Saab, Secretary General, Arab Forum for Environment and Development (AFED)
    • Tracy El Achkar, Project Manager, Viridis Fund
    • How to design a business in the circular economy - Auditorium Pau Gil
    Based on the real experience of a company and from entrepreneurs that eco-designs its products, we will analyze the main problems faced by companies when eco-designing and as well as existing opportunities and solutions. Moderators:
    • Yair Engel, Director, Kayama - Center for Sustainable Design / EPEA Cradle to Cradle Israel
    • Anna Ibañez de Arolas, Project Manager, SCP/RAC
    • Irene Diez Ruiz, General Manager, ECOALF Foundation
    • Andrés Gallardo, eco-innovation Strategist at Inèdit
    • Michal Bitterman, CEO and Co-Founder of The Natural Step Israel branch
    • Shimrit Penkol-Finkel, CEO at of ECOncrete
    • Mar Güell Blasi, Sustainability Manager, Public Affairs IBERIA, DANONE
    • How to facilitate access to market and global value chains for green entrepreneurs - Floor -1/ Rooms 1-2         
    In this session, we will revisit the challenges faced by the Switchers (green entrepreneurs) for accessing to markets and explore a spectrum of solutions in response to these challenges. In addition, we like to discuss the type of partnerships (sector specific or across sectors) needed to effectively enable access to markets.                                                                 
    • Burcu Tunçer, Team Leader, SwitchMed Networking Facility,  Regional Activity Centre for Sustainable Consumption and Production (SCP/RAC)
    • Ahmed Nour, Business Development Lead, Yomken
    • Malick Kane, Green Production and Export Project, United Nations Conference on Trade and Development (UNCTAD)
    • Frank Maul, Head of Import Promotion Desk, Germany
    • Noa Aharoni, Manager Cleantech and Construction-tech sectors, IEICI - Export Institute Israel
    Noa Aharoni
    Malick Kane
    Hala Mujally
    Michelle Mouracade
    Gian-Luca Gasparini
    Najib Saab
    Claudia Pani

    Déjeuner Networking et Marketplace

    Accélérer l’Economie Circulaire

    Round table discussions. Join these roundtable discussions to exchange and co-create with your peers and potential new partners, in order to accelerate the Circular Economy. The roundtable discussions offer a platform for cross-country and cross-sector exchange and for exploring new collaboration opportunities.  
    • Financing SCP Practices: Fostering South-South Green Dialogue (hosted by Switch Africa / SEFEA) - Floor -1/ Rooms 1-2
    This seminar wants to be a catalyst for an exchange between experts from the MENA and Sub-Saharan regions, discussing best practices, challenges and opportunities when devising solutions for the financing of SCP practices.
    • Gian-Luca Gasparini, Project Officer, SEFEA Consulting
    • Wissam Mansour, Switcher (green entrepreneur)
    • Fabio Petroni, Director of Programmes, E4Impact
    • Davide Libralesso, Head of Programmes and International Relations, Etimos Foundation
    • Paolo Pastore, Director, Fairtrade Italia
    • Green entrepreneurship and women: perspectives for cooperation in the Mediterranean (hosted by Generalitat de Catalunya) - 2nd Floor/ Room 3-4
    In this session, stakeholders from the two shores of the Mediterranean will look at key facts such as the empowerment of women, social and solidarity-based economy (SSE), equity in the labour market and  formalisation of the submerged / informal economy in which many women develop small economic activities. Moderator:
    • Mireia Borrell, General Director of External Affairs, Government of Catalonia
    • Cristian Bevacqua, Country Relationship Manager for Morocco, Tunisia and Senegal, Advisor on Youth and Employment, Oxfam Italy
    • Rudaina Haddad, Founder, Al Marj, Jordan
    • Fatiha Hassouni,  Head of Sector Gender equality & Women empowerment at the Union for the Mediterranean
    • Jordi Panal, Consultancy and Finance director at IES MED
    • SWITCH Synergies: Get to know other regional SCP Programmes & connect for synergies (co-hosted by the EU SWITCH to Green Flagship Initiative) - Auditorium Pau Gil
    This session aims to facilitate peer-to-peer exchange and to provide input on how the SwitchMed beneficiaries can get value from the different SWITCH regional programmes. Moderator:
    • Alexander Charalambous, Team Leader, EU SWITCH to Green Flagship Initiative
    • Isabelle Demolin on behalf of SWITCH-Asia SCP Facility
    • Rhoda Wachira, Programme Officer, SWITCH Africa Green Programme
    • Fabienne Pierre, One Planet Network (10 Year Framework Programmes on Sustainable Consumption and Production) Secretariat
    Rhoda Wachira
    Rudaina Haddad
    Fabienne Pierre
    Alexander Charalambous
    Gian-Luca Gasparini

    Pause café et clôture

    Wrap up and looking into the future. The Chairpersons of each track will be sharing the key learnings and highlights of SwitchMed Connect 2018.

    Closing notes by Josep Maria Tost and Borràs, Director at the Waste Agency of Catalonia (ARC)
    Josep Maria Tost i Borràs
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